Alhambra Reserva Esencia Citra IPA es la aproximación subjetiva y artística de Cervezas Alhambra en la creación de una cerveza IPA y se basa en la excelencia por la selección de un único lúpulo: la variedad citra.

El packaging no habla como las demás cervezas de su categoría. Traslada una idea, evoca las cualidades organolépticas del líquido líquido que contiene. Y lo hace con un diseño en el que una mancha rociada, como una explosión de frescor, transmite la personalidad de esta IPA .

Todo ello mediante una botella serigrafiada, sin etiquetas, para reforzar el carácter táctil y sensorial de esta familia de cervezas. El resultado es un sabor equilibrado y a la vez lleno de matices. Un túnel en el que sumergirse. Un diseño que comunica sin que palabras adquieran un rol principal. Porque las palabras nunca harán justicia a esta IPA tan única.

Proyecto realizado en colaboración junto a China Madrid.

The process of creating Alhambra beers combines the brewery’s artistry and experience.

Their different beer varieties take their inspiration from Granada, the place where the brand was born, their traditions and their unique personality.

Alhambra evokes craftsmanship in the way they approach their packaging with the unique silhouette of the Alhambra Reserva bottle, which follows the bottle from the 1950s and its embossed glass skin.

Alhambra’s beers display artistry and sensibility on the outside, always bringing to mind the city and the monument that has always served as an inspiration for their brewmasters and always will. It’s the centre of their world. The physical and emotional core of their lives, the place where they dwell, without artificiality.

Alhambra Reserva Esencia Citra IPA is Cervezas Alhambra‘s subjective and artistic approach to the creation of an IPA beer, based on excellence in the selection of a single hop: the Citra variety.

The packaging does not speak like other beers in its category. It reveals an idea: the organoleptic qualities of the liquid. And it does so with a design in which a sprayed stain, like an explosion of freshness, conveys the personality of this IPA. The result is a balanced flavour and at the same time full of nuances. A design that communicates without words taking on the main role. Because words will never do justice to such a unique IPA.